ANCHOR BREWING
STEAM WEEK 2020
TARGET:
21+ SF Bay Area Residents and Beer Lovers.
GOAL:
Curate and execute, for the first time ever, an online version of Anchor’s annual Steam Week, bringing the community together and celebrating both Anchor Brewing and its San Francisco neighbors!
PROGRAM:
CURATED AN INCREDIBLE WEEK OF NIGHTLY LIVE PROGRAMMING THAT WAS HOSTED ON ANCHOR BREWING’S INSTAGRAM PLATFORM:
Seven live stream musical performances by bay area musicians including Toro y Moi
Live culinary demo by Winner of Bravo’s Top Chef All-Stars, Chef Melissa King.
Celebratory messages from key SF figures like World Record surfer Shawn Dollar, prolific illustrator Sirron Norris, and mainstay Bay Area music blogger BrokeAssStuart
Social giveaways including custom commemorative Anchor Steam Week 2020 merch
RESULTS:
13 Million+ social media impressions
5 Million+ media impressions including coverage in key local outlets such as The Mercury News, Forbes, Thrillist SF, The Marin Independent Journal, and more…
6,000+ entries in social media contesting