PRODUCE MARKETING ASSOCIATION
FOODSERVICE: DELIVERED
TARGET:
PMA members and attendees of PMA’s Foodservice 2020 digital conference.
GOAL:
Engage and entertain participants in PMA’s first online Foodservice conference. Increase participant and member satisfaction and provide incentives to register for future online conferences.
PROGRAM:
Wrote, produced, and directed PMA Today daily news segments featuring chefs and food industry influencers sharing conference highlights along with entertaining educational segments.
Developed PMA PLACE, a branded digital hub that housed fun games, a personality quiz, a scavenger hunt leaderboard, an online library, and more…
Wrote, produced, and directed a welcome monologue featuring members of PMA’s global community.
RESULTS:
Generated buzz within the produce industry around PMA’s digital presence during their conference.
Increased member satisfaction with online conference experience, resulting in additional sponsorship interest in upcoming events.