WATERLOO SPARKLING SESSIONS

TARGET

Music and travel lovers in the United States

GOAL

Create a series of vinyl and city guide bundles that promote up-and-coming artists from specific markets and the local small businesses that they recommend.

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PROGRAM

  • Identified and booked developing and established artists from each target market.

  • Printed exclusive physical city guides with all recommended businesses per market.

  • Pressed exclusive vinyl records per market, featuring songs from all artists involved, which were then bundled with the city guides.

  • Distirbuted guides to businesses and artists.

 
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HIGHLIGHTS

  • Included 50+ artists across 6 markets as Waterloo brand ambassadors

  • Included over 300 local business recommendations in Austin, Atlanta, Chicago, Los Angeles, Phoenix, and San Francisco.

  • Printed over 6K vinyl copies across all markets.

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