GOODNESSKNOWS: WANDERLUST

TARGET

Millennial and Generation X women, who were athletic and health-conscious.

GOAL

Create a social dialogue to help drive awareness of goodnessKNOWS Snack Squares by partnering with the yoga-centric “Mindful Triathlon” event, called Wanderlust. Through creating a visually stunning and unique on-site experience, our goal was to integrate the brand in a distinct way and embrace the goodnessKNOWS campaign messaging at its core.

 
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PROGRAM

  • Wanderlust is a yoga lifestyle platform that includes a multi-day festival, one-day mindful triathlon event, and unparalleled media platform.
    goodnessKNOWS partnered with Wanderlust and was one of the main sponsors within the Wanderlust 108’s and Festivals.

  • COLLiDE brought a custom 20’ x 20’ buildout to 10 Wanderlust 108 Events and 2 Festival Events in key U.S. markets, over the course of 5 months.

  • The goodnessKNOWS activation was the ultimate consumer experience and featured:

    • “Shadow Yoga Box” (i.e. GIF generator)

    • Branded Premium Giveaways

    • goodnessKNOWS Product Samples

    • Local Influencers

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RESULTS

  • The message and values of goodnessKNOWS was spread through Wanderlust Media, Shadow Bow Yoga Socials, Festival Marketing, and Event Press.
    In addition, goodnessKNOWS was featured within a series of sponsored editorial content, banner ads, social media posts from Influencers, and email inclusions.

  • 55M Earned Media Impressions

  • There was over 37K attendees across the 12 Wanderlust Events