TWIN PEAKS @ SXSW

TARGET

Devoted Twin Peaks fans, SXSW influencers and music enthusiasts.

GOAL

Partner with Showtime at SXSW to create buzz, mystery, and excitement for the Twin Peaks revival this Spring.

 
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PROGRAM

  • Curated a special, Twin Peaks-related artist lineup, approved by David Lynch.
    • Recreated key elements from the show, with surprise appearance by FBI special agent Dale Cooper (Kyle MacLachlan).
    • Created Double R Diner pop-up with Voodoo Doughnuts, Tiny Pies and High Brew Coffee giveaways.
    • Commissioned a wall mural outside their East Austin venue, COLLiDE atx, featuring a cryptic Twin Peaks puzzle piece.

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RESULTS

  • 9,000 people visited the Twin Peaks x Showtime house

  • 85 million media impressions