SNICKERS

GAMESTOP MADDEN MIDNIGHT RELEASE

TARGET

Gamers and football fans.

GOAL

Create social media buzz for Snickers, the official candy of the NFL, while supporting GameStop’s midnight Madden 2017 release events in L.A. and N.Y.C.

 
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PROGRAM

  • Snickers partnered with gaming powerhouse GameStop for the midnight Madden 2017 events in Los Angeles and New York City.

  • Fans were treated to snickers while waiting in line at GameStop locations in LA & NYC.

  • Fans who posted their #EatASnickers photos on Twitter and Instagram received printed copies on site.

  • Two NFL stars (Lavar Arrington and Carl Banks) arrived at the stores to surprise the fans, take photos and sign autographs.

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RESULTS

  • The program garnered hundred of thousands impressions on Facebook, Twitter and Instagram via the hashtag #EatASnickers:

    • 15,709,183 total unique impressions

    • 74,716 likes

    • 88 Photos and Videos

  • GameStop, NFL players and influencers posted event photos and videos on their social platforms.