NAVY EXCHANGE DIGITAL CONCERT SERIES 2020

TARGET

Active duty sailors in the United States Navy, as well as their families, and veterans.

GOAL

Provide entertainment for sailors and their families while they are locked down on bases around the world.

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PROGRAM

  • Collaborate with Navy Exchange to identify and book 180+ music artists across 7 events over the course of 2020.

  • Coordinate with artists to receieve exclusive pre-recorded digital performances to be premiered on Navy Exchange Facebook page.

  • Edit artist performances to include proper branding and meet content standards.

  • Provide moments for artists to engage with sailors and their families through Facebook Live during performance premiers.

  • Include artists from all backgrounds, such as: Aloe Blacc, Cody Simpson, The Oak Ridge Boys, Run DMC, Jewel, Melissa Etheridge, Big Boi, Ashanti, Tank & the Bangas and more.

 
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RESULTS

  • 85M+ Impressions

    • Up 9.4% from 2019

  • Total follower count increased by 8.2% over the course of 2020

  • 8M+ New users

  • Provided entertainment to the active duty men and women who protect the United States.