M&M’S CARAMEL: VOODOO FESTIVAL

TARGET

Music and travel fans in New Orleans.

GOAL

To connect with the people of New Orleans through music and travel by highlighting their city through local artists.

 
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PROGRAM

  • M&M’s Caramel presents the official NOLA Voodoo Festival Guide with recommendations coming directly from the musicians themselves. Featuring insider info and soundtrack to the beautiful city of New Orleans

  • 8 track custom vinyl showcasing local artists from New Orleans with 16 page NOLA travel guide insert.

  • “M&M’s Artist Approved” decal placed in store fronts.

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RESULTS

  • Social Impressions: TOTAL = 27.5M+

    • Voodoo Socials + Email Blast – 22M+

    • COLLiDE socials – 5M+

    • New Orleans Vinyl Distribution – 500K

  • 2,500 vinyls distributed 20+ artist approved locations around
    New Orleans during the week + weekend of Voodoo Festival giving New Orleans an increased awareness and excitement for Voodoo Festival, their home city, music and M&Ms Carmel.