REPREVE
MATTHEW STAFFORD PRANKS NON-RECYCLERS
TARGET
Sports fans, fans of humor and environmentally conscious communities
GOAL
To take advantage of Repreve’s relationship and sponsorship of Matthew Stafford of the Detroit Lions to ideate and create a video program to encourage recycling and brand awareness
PROGRAM
COLLiDE created the first ever remote controlled, self-rejecting trash can to be placed around the Lions facility. Hidden cameras revealed poor recycling habits from staff and Lions community members.
RESULTS
The viral video was video over 80k times over the first 10 days.
It was picked as the top 10 NFL news item of the week and picked up by local media and national sports outlets.