CONVERSE

‘MADE BY YOU’ MEXICO CITY

TARGET

Influencers in Mexico City

GOAL

Unleash the global Chuck Taylor “Made By You” campaign in Mexico City

 
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PROGRAM

  • To coincide with the global launch of the new Converse Chuck Taylor campaign “Made By You”, COLLiDE created a live installation of “Made By You” prints and video projections all along Corredor Cultural Roma Condesa

  • 120 large print installations flanked Corredor Cultural Roma Condesa while 5 projections lit up towers at night

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RESULTS

  • This was the first and largest live installation at Corredor Cultural Roma Condesa to date

  • Over 200,000 visits made to Corredor Cultural Roma Condesa

  • Over 7 million impressions about the campaign