HEINEKEN
PACIFIC MELE
TARGET
Heineken lovers on the island of Oahu
GOAL
Give thanks to beer drinkers for making Heineken the best selling beer in Honolulu
PROGRAM
COLLiDE conceptualized and produced the inaugural Heineken Pacific Mele festival bringing together amazing musicians from Japan, the U.S. and Hawaii at the world famous Waikiki Shell Amphitheater
Honolulu hosted the Mele of west coast talent (Local Natives) and east coast talent (Shugo Tokumaru) to play with a local favorite (Kawehi)
All ideation, production, branding, catering and promotion was run by COLLiDE
