E&J BRANDY
GENERATIONS OF SOUL
TARGET
Music and brandy lovers
GOAL
Build a story connecting the history of E&J brandy to the history of soul music
PROGRAM
COLLiDE created a new music campaign for E&J called ‘Generations of Soul’. We partnered with Lee Fields, BJ the Chicago Kid and Raphael Saadiq; 3 influential soul artists to share their story, influences and unique experiences in the genre.
COLLiDE also created an 11-part online video series featuring thoughtful conversations about soul music and its impact in their lives.
Crafted an exclusive 7” vinyl release for each artist to roll out in the fall.
