FOODSERVICE: DELIVERED

PRODUCE MARKETING ASSOCIATION

TARGET:

PMA members and attendees of PMA’s Foodservice 2020 digital conference.

GOAL:

Engage and entertain participants in PMA’s first online Foodservice conference.  Increase participant and member satisfaction and provide incentives to register for future online conferences.

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PROGRAM

PROGRAM:

  • Wrote, produced, and directed PMA Today daily news segments featuring chefs and food industry influencers sharing conference highlights along with entertaining educational segments.

  • Developed PMA PLACE, a branded digital hub that housed fun games, a personality quiz, a scavenger hunt leaderboard, an online library, and more…

  • Wrote, produced, and directed a welcome monologue featuring members of PMA’s global community.

 
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RESULTS

  • Generated buzz within the produce industry around PMA’s digital presence during their conference.

  • Increased member satisfaction with online conference experience, resulting in additional sponsorship interest in upcoming events.