DR. MARTENS PRESENTS
TARGET
LA and NYC music communities and music lovers around the world
GOAL
Strengthen the connection between Dr. Martens and the target demo by authentically supporting and elevating the music and stories of hard-working musicians.
PROGRAM
Collaborate with local filmmakers to identify and tell the stories of NYC and LA based musicians who exemplify resilience and determination
Produced 12 mini-documentaries featuring LA and NYC musicians.
Produced 12 free live shows – giving fans the opportunity to see the featured bands in unique, non-traditional venues.
Built a custom site that served as a hub for Dr. Martens-related music content
Executed a full social and press campaign
RESULTS
93M+ impressions
