PORTLAND PICKLES AT SXSW: 

DILLON’S AUSTIN THROWDOWN  

TARGET

Festival goers on Rainey Street during SXSW.

GOAL

Create an unforgettable and one of a kind SXSW experience hosted by world famous Portland Pickles mascot, Dillon T. Pickle.

PROGRAM

  • After a series of viral Tweets and late night talk show coverage, Dillon was invited to host his own COLLiDE on Rainey party on behalf of the Portland Pickles.

  • Mascots from Portland and across Texas were invited as his special guests.

  • Portland Pickles partner Wickles Pickles collaborated with venue to create custom Pickle cocktails and food items.

  • A raucous lineup (including The Black Lips, Heartless Bastards, The Aquadolls and more) was booked to ensure a rowdy and fun time for all.

 

RESULTS

  • The event was featured in AdWeek, Austin American Statesman, NME and more…

  • The venue was at capacity all day, with the crowd overflowing into the street.

  • 1K+ consumers were able to sample product from sponsors Wickles Pickles and Sundaze.