LAGUNITAS
COUCH TRIPPIN + EXCLUSIVE FUSION BREWS
TARGET
Music and beer lovers
GOAL
Develop a new property that demonstrates Lagunitas commitment to the music community
PROGRAM
Choose amazing artists and invite them to make their own limited edition fusion beer
Create events in target cities featuring artist performances as well as the debut of their own beer
All leading to a beer, circus, and musical explosion of a tour in the Spring and Fall, including a big bash at SXSW
RESULTS
Further proof that Lagunitas is the best beer on the planet