SHOWTIME + HUMAN RIGHTS CAMPAIGN:

QUEER TO STAY

TARGET

LGBTQ+ communities and allies in NYC and LA.

GOAL

Drive awareness around Showtime’s partnership with the HRC to support LGBTQ+ owned businesses that were negatively impacted during the pandemic.

PROGRAM

  • COLLiDE was tasked with identifying and collaborating with two LGBTQ+ street artists based in NYC and LA as well as mural space in high foot traffic areas.  

  • Each mural was intended to “stop traffic” and garner awareness for the Showtime/HRC Queer To Stay initiative. 

  • Each mural also included a QR code that would take viewers to the campaign site where they could donate and learn more.

 

RESULTS

  • Large, colorful, eye-catching murals were prominently displayed in LA in the heart of West Hollywood and in Los Feliz and in the Soho neighborhood of NYC.

  • The murals and campaign received press coverage in WeHo Times and LA's local ABC affiliate.

  • Showtime was able to partner with highly sought after street muralists Lauren YS and Sam Kirk.