PRODUCE MARKETING ASSOCIATION

FRESH SUMMIT

GOAL

Partner with PMA to create exciting and engaging Global Street Festival and Floral Flamingle events for their members during the annual Fresh Summit Conference in Orlando, FL.

 
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PROGRAM

  • Global Street Festival was the kick-off event to PMA’s Fresh Summit Conference and featured food & drink specialties, and festivities from diverse parts of the world including Asia, Latin America, and Netherlands. Attendees were transported into each region through a cultural experience of embracing the tastes, authentic entertainment, and decor each region had to offer.

  • The Floral Flamingle was a tropical-inspired event for those within the Floral Community to meet & ‘mingle.’ The Flamingle featured tropical-inspired apps, fruity cocktails, entertainment, and was a networking opportunity for floral industry leaders.

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RESULTS

  • With over 2,500+ attendees across both events, the results from each event generated massive buzz & positive reactions amongst PMA’s members.