CONVERSE
‘MADE BY YOU’ MEXICO CITY
TARGET
Influencers in Mexico City
GOAL
Unleash the global Chuck Taylor “Made By You” campaign in Mexico City
PROGRAM
To coincide with the global launch of the new Converse Chuck Taylor campaign “Made By You”, COLLiDE created a live installation of “Made By You” prints and video projections all along Corredor Cultural Roma Condesa
120 large print installations flanked Corredor Cultural Roma Condesa while 5 projections lit up towers at night
RESULTS
This was the first and largest live installation at Corredor Cultural Roma Condesa to date
Over 200,000 visits made to Corredor Cultural Roma Condesa
Over 7 million impressions about the campaign