AVOCADOS FROM MEXICO

#GUACANDROLL AT SXSW

TARGET

A mixed audience of music, food, and lifestyle-minded folks.

GOAL

To promote Avocados from Mexico during SXSW by utilizing the band’s specialty guacamole recipes created on site-with samples and free tote-bag screen-printing.

 
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PROGRAM

  • COLLiDE crafted the #GuacAndRoll hashtag and successfully implemented its usage during the music portion of SXSW 2016.

  • Specially curated a 3 day line up of bands to hand create their very own guacamole recipes, exclusively available that day.

  • Ensured maximum brand coverage through social media and on-site activations.

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RESULTS

  • #GuacAndRoll was the most used hashtag for all of SXSW 16.

  • Maximum brand recognition from both SXSW audiences, but fans of each band and local Austinites.

  • Increased awareness and excitement for future Avocados From Mexico campaigns.