FOG POINT VODKA
WINNER
Cannes Lions Winner 2017
TARGET
Draught-savvy and curious spirit connoisseurs.
GOAL
Be the first-ever vodka made with San Francisco fog caught water.
PROGRAM
Hangar 1 partnered with local organization FogQuest to capture local fog and repurpose it as clean, pure water using man-made “fog collectors” from around the Bay Area.
All profits from Hangar 1 Fog Point will be donated to the expansion of sustainable water applications, including the installation of more fog catchers around the Bay Area.
RESULTS
13 Million+ social media impressions
5 Million+ media impressions including coverage in key local outlets such as The Mercury News, Forbes, Thrillist SF, The Marin Independent Journal, and more…
6,000+ entries in social media contesting