CONVERSE
ENERGY SPACE 64 MEXICO CITY
TARGET
Musicians, tastemakers, and influencers in the Mexico City area.
GOAL
Educate influencers on the Converse brand, its campaigns and connect with new partners.
PROGRAM
Converse Space 64 Entertainment Space, from January – May 2014.
COLLiDE oversaw the build out of Converse Space 64, which became the hub for local influencers to learn about the brand, upcoming Converse events in the city and at the space.
Sought out a network of local musicians, tastemakers and influencers who could spread the word about Converse and gift them with premium shoes.
Produced music, art and film-driven events at Converse Space 64 to increase awareness for the brand.
