DOVE 2017
TARGET
Millennial Women & Gen X Women.
GOAL
Encourage Millennial Women to Live Life Fully with No Regrets
Align Dove Activation with Target Relevant Events in 2017 and beyond
Inspire Actions with Creative Visualizations through Green Screen Photo Activation and VR Experiences that Depict “Bucket List” Adventures
Create a social dialogue with curated content from fans and influencers to drive awareness of the Once in a Lifetime Sweepstakes
Distribute Samples On-Site along with any Dove branded collateral
Create a Content Series Documenting the Winners being Chosen and their Journey in each Respective Location
Distribute Samples On-Site along with Dove Branded Giveaways