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Wild Wild West League

Portland Pickles

Wild Wild West League


GOAL:  

  • Due to the COVID pandemic, America’s Favorite Pastime was cancelled for most everyone across the country.  The Portland Pickles organization set out to raise the spirits of their community by creating the only live sports experience in the Portland area and one of the only baseball leagues in the USA during Summer 2020.

 

TARGET:  

  • Sports fans in the Portland metropolitan area and others yearning for a sense of normalcy during a pandemic.

 

PROGRAM: 

  • Formed a brand new 4 team wood-bat baseball league consisting of 29 games in 28 days
  • Created and implemented an extensive safety plan for all individuals involved
  • Provided only opportunity for collegiate baseball players to showcase their talents in the Pacific NW
  • Broadcasted free state-of-the-art livestream of all 29 games on Facebook Live, YouTube Live, and Twitter Live
  • Worked with local artists to create limited edition posters and merchandise 
  • Allowed up to 200 fans to safely attend each game

 

RESULTS: 

  • Over 4,000 individuals got to witness live baseball in person
  • The livestreams received over 3 Million Total Impressions across social and digital properties
  • Overwhelming press coverage by Forbes, The Oregonian, OPB, The Columbian, Portland Monthly and others