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Tilly’s Summer Soundcheck Tour

Tilly's

Tilly’s Summer Soundcheck Tour

Target:

Action sports and music lovers, 18 – 25

Goal:

Increase brand visibility for Tilly’s and drive traffic in stores.

Program:

  • 8-week in store concert series called the Tilly’s Summer Soundcheck Tour, held at select Tilly’s locations
  • The right high-profile talent were invited to perform a short short acoustic set and take part in a meet and greet
  • Events served as a way for fans to get connected with Tilly’s
  • Exclusive content was created from each show, which was featured on Tilly’s YouTube channel and stores nationwide

Results:

  • Over 20% increase in sales at those locations day of the event
  • Increased social media engagement for Tilly’s
  • Exclusive content generated over 300k YouTube views on the Tilly’s YouTube page