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The Great American Roadtrip

Macy's

The Great American Roadtrip

Goal:

Create a branded web series documenting an artists journey to discover the influences of American Music.

Program:

  • Work with youtube stars Megan and Liz to plot the journey
  • Produce, film and edit 8 piece series to live on Macys and youtube
  • Create and route tour across the country
  • Develop new strategic marketing partnerships

Results:

Over 1 million views across video outlets.