Macy's
The Great American Roadtrip
Goal:
Create a branded web series documenting an artists journey to discover the influences of American Music.
Program:
- Work with youtube stars Megan and Liz to plot the journey
- Produce, film and edit 8 piece series to live on Macys and youtube
- Create and route tour across the country
- Develop new strategic marketing partnerships
Results:
Over 1 million views across video outlets.