The Big Green Bus Tour
Music lovers and tech savvy individuals.
Raise awareness for Spotify and encourage new user generated playlists and account sign ups.
- The Spotify branded bus visited various music festivals and hosted its own events from August – December 2012.
- Gave music lovers and potential new users the opportunity to engage with the service.
- COLLiDE oversaw the bus design and build out, tour routing, staffing, festival fee negotiation and booking of talent.
- Helped create unique and engaging content with artists such as Kendrick Lamar, YACHT, The Avett Brothers, City and Colour, Tegan and Sara and more.
Significantly increased user generated playlists and account sign ups in multiple markets.