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The Big Green Bus Tour

Spotify

The Big Green Bus Tour

Target:

Music lovers and tech savvy individuals.

Goal:

Raise awareness for Spotify and encourage new user generated playlists and account sign ups.

Program:

  • The Spotify branded bus visited various music festivals and hosted its own events from August – December 2012.
  • Gave music lovers and potential new users the opportunity to engage with the service.
  • COLLiDE oversaw the bus design and build out, tour routing, staffing, festival fee negotiation and booking of talent.
  • Helped create unique and engaging content with artists such as Kendrick Lamar, YACHT, The Avett Brothers, City and Colour, Tegan and Sara and more.

Results:

Significantly increased user generated playlists and account sign ups in multiple markets.