Rock Star All-Nighter Menu
Male and female, 18 – 32.
- Bring customers back into Denny’s late night, from 10:00 PM – 5:00 AM.
- Increase sales during late night hours.
- Integrate popular music to launch initiatives geared towards the target demographic.
- Rock Star Menu Items – artists created their own dish, which appeared on a series of Denny’s Allnighter menus.
- Artists included: Katy Perry, All American Rejects, Rascal Flatts, Eagles of Death Metal and Plain White T’s.
- Increased sales during late night hours.
- Positive brand association among targeted demographic.
- Millions of impressions on participating artists websites and social networks.
- Unique and engaging content produced for DennysAllnighter.com
- Over 2 million website views.
- Plain White T’s milkshake, the Plain White Shake, won the Best Limited-Time Offer award from Menu Masters 2009.