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#RethinkMusic Series

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#RethinkMusic Series

Target:

Forward-thinking tastemakers

Goal:

Raise PAX local market awareness for its product

Program:

  • PAX presented a series of small tastemaker events in the select markets including Austin, Nashville, New York, San Francisco, Chicago and more
  • Events served as exclusive opportunities to see amazing artists in intimate environments
  • Events brought local partners together and put PAX at the forefront of emerging culture

Results:

  • Increased awareness in consumer and created fan loyalty among notable musicians and bands
  • Produced incredible content which was shared across band and partner socials
  • Led to new levels of local PR and marketplace visibility