Produce Market Association (PMA) x Fresh Summit
GOAL: Partner with PMA to create an exciting and engaging Global Street Festival and Floral Flamingle events for their members during the annual Fresh Summit Conference in Orlando, FL.
- Global Street Festival was the kick-off event to PMA’s Fresh Summit Conference and featured food & drink specialties, and festivities from diverse parts of the world including Asia, Latin America, and Netherlands. Attendees were transported into each region through a cultural experience of embracing the tastes, authentic entertainment, and decor each region had to offer.
- The Floral Flamingle was a tropical-inspired event for those within the Floral Community to meet & ‘mingle.’ The Flamingle featured tropical-inspired apps, fruity cocktails, entertainment, and was a networking opportunity for floral industry leaders.
- With over 2,500+ attendees across both events, the results from each event generated massive buzz & positive reactions amongst PMA’s members.