Produce Marketing Association: Food Service


Produce Marketing Association: Food Service


PMA members and attendees of PMA’s Foodservice 2020 digital conference.


Engage and entertain participants in PMA’s first on line Foodservice conference.  Increase participant and member satisfaction and provide incentives to register for future on line conferences.


  • Wrote, produced and directed PMA Today daily news segments featuring chefs and food industry influencers sharing conference highlights along with entertaining educational segments.
  • Developed PMA PLACE, a branded digital hub which housed fun games, a personality quiz, a scavenger hunt leaderboard, an on line library and more…
  • Wrote, produced and directed a welcome monologue featuring members of PMA’s global community.


  • Generated buzz within the produce industry around PMA’s digital presence during their conference.
  • Increased member satisfaction with online conference experience, resulting in additional sponsorship interest in upcoming events.