Oikos Lolë White Tour
Healthy living Millennials.
OIKOS, the leading Greek yogurt brand in Canada, wanted to build some brand love by engaging its core consumers by promoting wellness and fitness.
- OIKOS partnered with the Lolë White Tour yoga events in Montreal and Toronto to surprise and delight to participants in a meaningful way.
- After each yoga session, participants discovered a blue-colored glow in the dark environment enhanced with lights, music, a collective Serenity Wall and the perfect dream snack.
- Engaged over 10,000 yoga fans.
- Distributed over 12,500 OIKOS samples.