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Oikos Lolë White Tour

Oikos Lolë White Tour

TARGET:
Healthy living Millennials.

GOAL:
OIKOS, the leading Greek yogurt brand in Canada, wanted to build some brand love by engaging its core consumers by promoting wellness and fitness.

PROGRAM:

          • OIKOS partnered with the Lolë White Tour yoga events in Montreal and Toronto to surprise and delight to participants in a meaningful way.
          • After each yoga session, participants discovered a blue-colored glow in the dark environment enhanced with lights, music, a collective Serenity Wall and the perfect dream snack.

RESULTS

      • Engaged over 10,000 yoga fans.
      • Distributed over 12,500 OIKOS samples.