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M&M’s Caramel: Voodoo Festival

M&M'S

M&M’s Caramel: Voodoo Festival

TARGET: 
Music and travel fans in New Orleans.

GOALS:
To connect with the people of New Orleans through music and travel by highlighting their city through local artists.

PROGRAM:

  • M&M’s Caramel presents the official NOLA Voodoo Festival Guide with recommendations coming directly from the musicians themselves. Featuring insider info and soundtrack to the beautiful city of New Orleans
  • 8 track custom vinyl showcasing local artists from New Orleans with 16 page NOLA travel guide insert including the artists below.
    • MUTE MATH
    • Anders Osborne
    • Honey Island Swamp Band
    • Tank and the Bangas
    • Galactic
    • Christian Scott aTunde Adjuah
    • Tokimonsta
    • Public Access T.V.
  • “M&M’s Artist Approved” decal placed in store fronts.

RESULTS:

  • Social Impressions: TOTAL = 27.5M+
    • Voodoo Socials + Email Blast – 22M+
    • COLLiDE socials – 5M+
    • New Orleans Vinyl Distribution – 500K
  • 2,500 vinyls distributed 20+ artist approved locations around
    New Orleans during the week + weekend of Voodoo Festival giving New Orleans an increased awareness and excitement for Voodoo Festival, their home city, music and M&Ms Carmel.