Collide

‘MADE BY YOU’ – MEXICO CITY

CONVERSE

‘MADE BY YOU’ – MEXICO CITY

TARGET:

Influencers in Mexico City

GOAL:

Unleash the global Chuck Taylor “Made By You” campaign in Mexico City

PROGRAM:

  • To coincide with the global launch of the new Converse Chuck Taylor campaign “Made By You”, COLLiDE created a live installation of “Made By You” prints and video projections all along Corredor Cultural Roma Condesa
  • 120 large print installations flanked Corredor Cultural Roma Condesa while 5 projections lit up towers at night

RESULTS:

  • This was the first and largest live installation at Corredor Cultural Roma Condesa to date
  • Over 200,000 visits made to Corredor Cultural Roma Condesa
  • Over 7 million impressions about the campaign