Collide

Heineken Pacific Mele

Heineken Pacific Mele

TARGET:

Heineken lovers on the island of Oahu

GOAL:

Give thanks to beer drinkers for making Heineken the best selling beer in Honolulu

PROGRAM:

• COLLiDE conceptualized and produced the inaugural Heineken Pacific Mele festival bringing together amazing musicians from Japan, the U.S. and Hawaii at the world famous Waikiki Shell Amphitheater
• Honolulu hosted the Mele of west coast talent (Local Natives) and east coast talent (Shugo Tokumaru) to play with a local favorite (Kawehi)
• All ideation, production, branding, catering and promotion was run by COLLiDE

RESULTS:

• Over 3,000 RSVP’s
• An amazing and unique inaugural event