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Hangar 1: Fog Point Vodka

  • Hangar 1: Fog Point Vodka

Hangar 1

Hangar 1: Fog Point Vodka

TARGET:
Drought-savvy and curious spirit connoisseurs.

GOAL:
Be the first ever vodka made with San Franciscan fog-caught water. 

PROGRAM:

      • Hangar 1 partnered with local organization FogQuest to capture local fog and repurpose it as clean, pure water using man-made “fog collectors” from around the Bay Area.
      • All profits from Hangar 1 Fog Point will be donated to the expansion of sustainable water applications, including the installation of more fog catchers around the Bay Area.

RESULTS

  • Product launched with a documentary that drove coverage through earned and social media.
  • More than 600,000 organic YouTube views.
  • Local TV coverage in all 50 states.
  • Over 6 million broadcast impressions.
  • International and nation media coverage.
  • More than 400 articles.
  • More than 2 billion impressions.
  • Global demand saw the product sold out within two weeks, with proceeds donated to support fog catching research and development in the Bay Area.