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#GuacNRoll at SXSW

Avocados From Mexico

#GuacNRoll at SXSW


Target:

A mixed audience of music, food and lifestyle-minded folks.

Goal:

To promote Avocados from Mexico during SXSW by utilizing band’s specialty guacamole recipes created on site-with samples and free tote-bag screen-printing.

Program:

  • COLLiDE crafted the #GuacAndRoll hashtag and successfully implemented its usage during the music portion of SXSW 2016.
  • Specially curated a 3 day line up of bands to hand create their very own guacamole recipes, exclusively available that day.
  • Ensured maximum brand coverage through social media and on-site activations.

Results:

  • #GuacAndRoll was the most used hashtag for all of SXSW 16.
  • Maximum brand recognition from both SXSW audiences, but fans of each band and local Austinites.
  • Increased awareness and excitement for future Avocados From Mexico campaigns.