Avocados From Mexico
#GuacNRoll at SXSW
A mixed audience of music, food and lifestyle-minded folks.
To promote Avocados from Mexico during SXSW by utilizing band’s specialty guacamole recipes created on site-with samples and free tote-bag screen-printing.
- COLLiDE crafted the #GuacAndRoll hashtag and successfully implemented its usage during the music portion of SXSW 2016.
- Specially curated a 3 day line up of bands to hand create their very own guacamole recipes, exclusively available that day.
- Ensured maximum brand coverage through social media and on-site activations.
- #GuacAndRoll was the most used hashtag for all of SXSW 16.
- Maximum brand recognition from both SXSW audiences, but fans of each band and local Austinites.
- Increased awareness and excitement for future Avocados From Mexico campaigns.