Collide

Grand Marnier Fashion Week

  • Grand Marnier Fashion Week

Grand Marnier Fashion Week

TARGET:

      Fashion fans and influencers.

GOAL:
To create a premium brand experience for Cîroc and Grand Marnier during World Mastercard Fashion Week.

PROGRAM:

              • The two-floor activation included a Cîroc-branded bar on the ground floor and a Grand Marnier VIP lounge on the second floor
              • Toronto Institute of Bartending mixologists served drinks

RESULTS

        • Hundreds of guests entered the two-floor activation and sampled both Cîroc and Grand Marnier.
        • All attendees took photos at our Grand Marnier media wall.