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Graduate Hotels Present Travel With Purpose

Graduate Hotels Present Travel With Purpose

TARGET:

Guests of Graduate Hotels and passionate travelers. 

GOAL:

Create a totally unique platform with engaging content that:

  • Offers a unique point of view, connecting travelers to the communities in markets where Graduate Hotel properties are located in a meaningful and authentic way.
  • Create interest and encourage travel to Graduate Hotel markets.
  • Promote all the amazing culture in college markets in North America.

PROGRAM:

  • COLLiDE curated a premium 140-page book with stories featuring gorgeous photography and interviews with each market’s cultural influencers in athletics, art, music and culinary.  Travel With Purpose in print is made available exclusively through Graduate Hotel locations.
  • COLLiDE also made Travel With Purpose available via digital, making it easy to share via Graduate socials as well as socials of businesses and individuals featured in the issue.

RESULTS

  • Beautiful print editions are made available in every guest room of all 17 (and counting) Graduate Hotel locations.
  • 10K+ view per issue online alone.
  • Increased overall brand awareness.
  • Increased awareness of new and upcoming properties in all markets.