Millennial and Generation X women, who were athletic and health conscious.
Create a social dialogue to help drive awareness of goodnessKNOWS Snack Squares by partnering with the yoga-centric “Mindful Triathlon” event, called Wanderlust. Through creating a visually stunning and unique on-site experience, our goal was to integrate the brand in a distinct way and embrace the goodnessKNOWS campaign messaging at it’s core.
- Wanderlust is a yoga lifestyle platform that includes a multi-day festival, one-day mindful triathlon event, and unparalleled media platform.
goodnessKNOWS partnered with Wanderlust and was one of the main sponsors within the Wanderlust 108’s and Festivals.
- COLLiDE brought a custom 20’ x 20’ buildout to 10 Wanderlust 108 Events and 2 Festival Events in key U.S. markets, over the course of 5 months.
- The goodnessKNOWS activation was the ultimate consumer experience and featured:
- “Shadow Yoga Box” (i.e. GIF generator)
- Branded Premium Giveaways
- goodnessKNOWS Product Samples
- Local Influencers
- The message and values of goodnessKNOWS was spread through Wanderlust Media, Shadow Bow Yoga Socials, Festival Marketing, and Event Press.
In addition, goodnessKNOWS was featured within a series of sponsored editorial content, banner ads, social media posts from Influencers, and email inclusions.
- 55M Earned Media Impressions
- There was over 37K attendees across the 12 Wanderlust Events