Collide

Energy Space 64 Mexico City

Converse

Energy Space 64 Mexico City

Target:

Musicians, tastemakers and influencers in the Mexico City area.

Goal:

Educate influencers on the Converse brand, its campaigns and connect with new partners.

Program:

  • Converse Space 64 Entertainment Space, from January – May 2014.
  • COLLiDE oversaw the build out of Converse Space 64, which became the hub for local influencers to learn about the brand, upcoming Converse events in the city and at the space.
  • Sought out a network of local musicians, tastemakers and influencers who could spread the word about Converse and gift them with premium shoes.
  • Produced music, art and film-driven events at Converse Space 64 to increase awareness for the brand.

Results:

  • Gifted over 450 guests with Converse
  • Hosted over 20 intimate events at Converse Space 64 including film screening and private dinners
  • Increased awareness and excitement for Converse’s new product and campaigns