E&J ‘GENERATIONS OF SOUL’
Music and brandy lovers
Build a story connecting the history of E&J brandy to the history of soul music
- COLLiDE created a new music campaign for E&J called ‘Generations of Soul’. We partnered with Lee Fields, BJ the Chicago Kid and Raphael Saadiq; 3 influential soul artists to share their story, influences and unique experiences in the genre.
- COLLiDE also created an 11-part online video series featuring thoughtful conversations about soul music and its impact in their lives.
- Crafted an exclusive 7” vinyl release for each artist to roll out in the fall.
- Over 100 million media impressions in the first 90 days
- Increased brand awareness and positive affinity