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E&J ‘GENERATIONS OF SOUL’

E&J ‘GENERATIONS OF SOUL’

TARGET:

Music and brandy lovers

GOAL:

Build a story connecting the history of E&J brandy to the history of soul music

PROGRAM:

  • COLLiDE created a new music campaign for E&J called ‘Generations of Soul’. We partnered with Lee Fields, BJ the Chicago Kid and Raphael Saadiq; 3 influential soul artists to share their story, influences and unique experiences in the genre.
  • COLLiDE also created an 11-part online video series featuring thoughtful conversations about soul music and its impact in their lives.
  • Crafted an exclusive 7” vinyl release for each artist to roll out in the fall.

RESULTS:

  • Over 100 million media impressions in the first 90 days
  • Increased brand awareness and positive affinity