Dr. Martens Presents 2020
TARGET:
LA and NYC music communities and music lovers around the world
GOAL:
Strengthen the connection between Dr. Martens and the target demo by authentically supporting and elevating the music and stories of hard working musicians.
PROGRAM:
- Collaborate with local filmmakers to identify and tell the stories of NYC and LA based musicians who exemplify resilience and determination
- Produced 12 mini-documentaries featuring LA and NYC musicians.
- Produced 12 free live shows – giving fans the opportunity to see the featured bands in unique, non-traditional venues.
- Built a custom site that served as a hub for Dr. Martens-related music content
- Executed a full social and press campaign
RESULTS:
- 93M+ impressions