Dr. Martens Presents 2020

TARGET:

LA and NYC music communities and music lovers around the world

GOAL:

Strengthen the connection between Dr. Martens and the target demo by authentically supporting and elevating the music and stories of hard working musicians.

PROGRAM:

• Collaborate with local filmmakers to identify and tell the stories of NYC and LA based musicians who exemplify resilience and determination
• Produced 12 mini-documentaries featuring LA and NYC musicians.
• Produced 12 free live shows – giving fans the opportunity to see the featured bands in unique, non-traditional venues.
• Built a custom site that served as a hub for Dr. Martens-related music content
• Executed a full social and press campaign

RESULTS:

• 93M+ impressions