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Dr. Martens Presents 2020

Dr. Martens Presents 2020

TARGET:

LA and NYC music communities and music lovers around the world

GOAL:

Strengthen the connection between Dr. Martens and the target demo by authentically supporting and elevating the music and stories of hard working musicians.

PROGRAM:

  • Collaborate with local filmmakers to identify and tell the stories of NYC and LA based musicians who exemplify resilience and determination
  • Produced 12 mini-documentaries featuring LA and NYC musicians.
  • Produced 12 free live shows – giving fans the opportunity to see the featured bands in unique, non-traditional venues.
  • Built a custom site that served as a hub for Dr. Martens-related music content
  • Executed a full social and press campaign

RESULTS:

  • 93M+ impressions