Millennial Women & Gen X Women
- Encourage Millennial Women to Live Life Fully with No Regrets
- Align Dove Activation with Target Relevant Events in 2017 and beyond
- Inspire Actions with Creative Visualizations through Green Screen Photo Activation and VR Experiences that Depict “Bucket List” Adventures
- Create a social dialogue with curated content from fans and influencers to drive awareness of the Once in a Lifetime Sweepstakes
- Distribute Samples On-Site along with any Dove branded collateral
- Create a Content Series Documenting the Winners being Chosen and their Journey in each Respective Location
- Distribute Samples On-Site along with Dove Branded Givaways
- 10′ X 20′ unique DOVE Chocolate dome structure including:
- Custom build candy display, shelving and lounge area
- Custom flooring
- Virtual reality activationGreen screen photo activation
- Premium merchandise giveaways
- Product sampling
- 6-8 brand ambassadors
DOVE VIRTUAL REALITY:
DOVE will provide consumers the most cutting edge and technologically advanced opportunity to experience what it actually feels like to snowmobile on a glacier in Iceland, cruise through the Seine River in Paris or stand on top of the empire state building in NYC, all through a virtual reality headset!
DOVE GREEN SCREEN ACTIVATION:
In addition to an immersive VR experience, 3 custom images of Iceland, Paris and NYC will be featured within a green screen for consumers to take photos, post to their social media channels, and receive a DOVE branded polaroid takeaway.
Consumers were prompted to post #ChoosePleasure to be automatically be entered into the DOVE Sweepstakes.
- DOVE Chocolate activated at over 15 of the most influential and current events across the country in 2016 + 2017, and sampled over 1M DOVE Promises.
- Events included: New York City Wine & Food Festival, BottleRock Music Festival, South Beach Wine & Food Festival, Voodoo Music Experience, Hollywood Bowl & more
- The DOVE 2016/2017 campaign garnered over 200 Million impressions on Facebook, Twitter and Instagram via the hashtag #ChoosePleasure.