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Creation of Millennial Marketing and Social Campaign

American Rag @ Macy's

Creation of Millennial Marketing and Social Campaign


COLLiDE’s American Rag’s All Access Program Wins 2014 Mobile Retailer of the Year Award

Target:

Young men and women, 13 – 18.

Goal:

Introduce the fashion of American Rag, Macy’s private label, to young shoppers who also have a love for music.

Program:

  • COLLiDE currently creates five annual issues of RAGGED, a magazine featuring big-named artists dressed head to toe in American Rag.
  • Each issue and the featured artists are tied in with major music and fashion events, including SXSW, Bamboozle, Vans Warped Tour, Back-to-School and VOODOO Experience.
  • While on-site at these festivals, COLLiDE coordinates signings with the artists in the magazine (artists sign copies of RAGGED).

Results:

  • Major brand recognition all over the country.
  • Significant increase of sales, ultimately resulting in American Rag becoming the #1 selling Macy’s private label brand.