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Couch Trippin and Creation of Exclusive Fusion Brews

Lagunitas

Couch Trippin and Creation of Exclusive Fusion Brews

Target:

Music and beer lovers

Goal:

Develop a new property that demonstrates Lagunitas commitment to the music community

Program:

  • Choose amazing artists and invite them to make their own limited edition fusion beer
  • Create events in target cities featuring artist performances as well as the debut of their own beer
  • All leading to a beer, circus, and musical explosion of a tour in the Spring and Fall, including a big bash at SXSW

Results:

  • Further proof that Lagunitas is the best beer on the planet