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Boost Mobile Presents Travel With Purpose

Boost Mobile

Boost Mobile Presents Travel With Purpose

TARGET:
Chicago music fans and those traveling to Chicago for Lollapalooza 2017

GOAL:
Create a totally unique platform with engaging content that will appeal to music fans, create buzz, bring together community and connect with target audience in a meaningful and authentic way.

PROGRAM:

  • COLLiDE curated a 12” vinyl compilation featuring tracks from Chicago’s most buzzworthy emerging artists.
  • COLLiDE created a beautiful 16 page travel guide booklet, complete with tips from the bands who contributed tracks to the vinyl compilation.
  • BOOST presents TRAVEL WITH PURPOSE vinyl and city guides were distributed throughout Chicago hotels, boutiques, bars, coffee shops, music venues, etc during the months of July and August, garnering attention among locals and those who were coming to Chicago for Lollapalooza.

RESULTS:

  • Over 5K vinyls distributed to music fans throughout Chicago, including all guests who stayed at the brand new Ace Hotel in Chicago during the week of Lollapalooza.
  • 3M+ media impressions.
  • BOOST utilized this very unique and collectible assets to connect with over 3K fans at two Lollapalooza after parties.BOOST increased brand awareness among target audience and created meaningful connection by supporting authentic and original content.