Collide

BIG3 Official Program

Big3

BIG3 Official Program

Target:

Fans interested and attending the BIG3

 Goals:

Develop an exclusive collectible for the new BIG3 Professional 3-on-3 Basketball League

 Program:

  • We developed a 40-page collectible program available for purchase.
  • Collective Program, built with eye-catching imagery, provided information on the league, teams and management.
  • The Program also include exclusive interviews with founder, Ice Cube, players and collaborators

Results:

  • The Collectible Program was the #1 selling non apparel item on site!