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Anchor Brewing Steam Week 2020

Anchor Brewing

Anchor Brewing Steam Week 2020

TARGET:

21+ SF Bay Area Residents and Beer Lovers.

GOAL:

Curate and execute, for the first time ever, an online version of Anchor’s annual Steam Week, bringing community together and celebrating both Anchor Brewing and it’s San Francisco neighbors!

PROGRAM:

Curated an incredible week of nightly live programming that was hosted on Anchor Brewing’s Instagram platform:  

  • Seven live stream musical performances by bay area musicians including Toro y Moi
  • Live culinary demo by Winner of Bravo’s Top Chef All Stars, Chef Melissa King. 
  • Celebratory messages from key SF figures like World Record surfer Shawn Dollar, prolific illustrator Sirron Norris, and mainstay Bay Area music blogger BrokeAssStuart
  • Social giveaways including custom commemorative Anchor Steam Week 2020 merch

RESULTS:

  • 13 Million+ social media impressions
  • 5 Million+ media impressions including coverage in key local outlets such as The Mercury News, Forbes, Thrillist SF, The Marin Independent Journal, and more…
  • 6,000+ entries in social media contesting