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An Evening With Johnnie Walker

  • An Evening With Johnnie Walker

An Evening With Johnnie Walker

TARGET:
Seasoned fans of Scotch.

GOAL:
To create a privileged moment between the brand and its audience.

PROGRAM:

          • An Evening with Johnnie Walker offered free, in-home tastings with a professional scotch connoisseur
          • The scotch connoisseur shared the Johnnie Walker story and educated guests on scotch whiskey, the difference of blends and the science behind the distillation process
          • The tasting covered 5 different varietals of Johnnie Walker, ranging from the popular Red Label to the refined Blue Label

RESULTS

      • Since the program’s launch, we’ve completed more than 800 private events around Canada.
      • Delivered a highly engaging experience to more than 12,000 scotch enthusiasts.