An Evening With Johnnie Walker
Seasoned fans of Scotch.
To create a privileged moment between the brand and its audience.
- An Evening with Johnnie Walker offered free, in-home tastings with a professional scotch connoisseur
- The scotch connoisseur shared the Johnnie Walker story and educated guests on scotch whiskey, the difference of blends and the science behind the distillation process
- The tasting covered 5 different varietals of Johnnie Walker, ranging from the popular Red Label to the refined Blue Label
- Since the program’s launch, we’ve completed more than 800 private events around Canada.
- Delivered a highly engaging experience to more than 12,000 scotch enthusiasts.